How a Kickstarter Campaign Propelled One MIT-Born Company into a Wildly Successful 2012

by Bruno Coelho December 28, 2012

At the beginning of 2012, Gotham Bicycle Defense Industries launched their first product on Kickstarter. Built by MIT alums Slava Menn and Brad Geswein, the item was called “The Defender” and touted as the world’s first theft-resistant bike light...




Bruno Coelho
Bruno Coelho

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